Chloë McCardel
The brief
SEC Newgate provided dedicated, 24/7 pro bono assistance to Chloë McCardel, to raise the profile of the Australian marathon swimmer ahead of her attempt to break the men’s world record for the greatest number of English Channel crossings.
The solution
SEC Newgate created a media event in front of the iconic Sydney Harbour Bridge and Opera House for Chloë, which included a media call and close coordination with reporters, photographers and videographers.
Once overseas and swimming, SEC Newgate collaborated with our UK colleagues to ensure the record announcement, footage and interview opportunities were readily available to global news outlets.
The outcome
Chloë’s record attempt – and success – received widespread media coverage across major Australian television, radio and print outlets.
Chloë’s enhanced profile has positioned her for greater successes, including better access to sponsors, media and other stakeholders for her future endeavors.
3811
Media coverage globally
2311
Media coverage in Australia
27
Broadcast interviews
At such an important milestone in my career, it was incredible to have SEC Newgate’s support. They went above and beyond my expectations to support me and I am so very grateful to have had access to their powerful professional network. Most importantly, they did everything with a smile on their face. Thanks again to SEC Newgate for your incredible support.